Editorial content encompassed a wide range of things over the years at Paddy Power. Over the years however, the focus was on producing content that achieved at least one of the following objectives:
- Engaged existing customers and accrued a high view count
- Drove revenue and resulted in people reading content and going on to place a bet
- Garnered earned media coverage which showcased the Paddy Power brand as being interesting, innovative and highly differentiated
Below are a handful of examples covering some of these objectives, but there are lots more that resonated and performed superbly.
